09.2020
Eco-friendly paper raincoat, Bida.
In recent years, Korea has witnessed a shift in its weather patterns, moving from a traditional rainy season to sporadic, torrential downpours. This unpredictable weather has left people unprepared, leading to a surge in disposable plastic umbrella usage. The consequence of this unpreparedness is twofold: excessive spending on single-use umbrellas and a growing pile of discarded plastic waste. The cycle is clear—climate change leads to sudden rainfall, which prompts umbrella purchases, and ultimately results in more trash. This continuous cycle contributes to the climate crisis.
The key to breaking this vicious cycle lies in changing the materials we use for rain protection. The solution is to replace disposable plastic umbrellas with eco-friendly alternatives made from sustainable materials.
Consideration of Material: The Promise of Mineral Paper
One promising alternative is "mineral paper," a waterproof material derived from stone rather than wood. Mineral paper is crafted by blending lime powder with polyethylene, creating a waterproof paper that boasts numerous advantages. When one ton of regular paper is replaced with mineral paper, it conserves 20 trees and saves a significant 95 liters of water. Moreover, mineral paper isn't just environmentally friendly; it's also robust and durable, resisting easy tearing. Raincoats made from this innovative material can be easily folded and stored without occupying much space, offering comfort during wear. The buttons are crafted from wood, and the thread is silk, ensuring that every component of the raincoat is eco-friendly without artificial processing.
Introducing Bida: Rediscovering the Joy of Rain
As children, we all cherish memories of jumping in puddles while donned in our raincoats. Yet, as adults, these memories fade into the background. Enter "Bida," a raincoat that rekindles the joy of being in the rain.
With an exuberant cry of "Bida!" and an environmental commitment of "Bida," Bida is a raincoat designed from the ground up to be eco-friendly. Crafted from mineral paper, Bida minimizes greenhouse gas emissions and conserves water, making it an eco-conscious choice for environmentally-aware consumers. Bida not only encourages you to relive your favorite childhood rain moments but also fosters an eco-friendly lifestyle.
Embracing Sustainable Rain Protection
In a world grappling with climate change, it's crucial to break the cycle of unsustainable consumption driven by unexpected weather events. By replacing disposable plastic umbrellas with raincoats made from eco-friendly materials like mineral paper, we can mitigate waste generation and its adverse impact on the environment. Bida is more than a raincoat; it's a symbol of responsible consumer choices and a commitment to a sustainable future.